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Myntra launches new offline Roadster Go store in Bengaluru

After shutting down two loss-making retail outlets, Walmart-owned Myntra's next store for Roadster will have a self-checkout system.

Walmart-owned Myntra today announced that it launched an offline store called 'Roadster Go' for lifestyle brand Roadster at Vega City mall in Bengaluru.

Amar Nagaram, Head of Myntra Jabong, said,

The company's other brick-and-mortar retail outlets - a Mango store in Mumbai and a Roadster store in Bengaluru - turned out to be loss-making earlier this March and were shut down.

Myntra has now launched a different store, sprawled over 3,200 sq feet, claiming that it will be providing a fresh omnichannel experience. It is a 100 percent RFID-enabled (Radio-frequency identification) store, allowing shoppers do a smarter and seamless self-checkout in 30 seconds.

In an official statement, the company said thatRFID-enableddigital screens at the store will give detailed information about products when held up against it. This will include type of fabric, suitable washing options, suitability to body type, colour matching, and size availability on studio images in the store.

The fashion e-tailer added that it is eliminating the need for scanning individual products and removing security tags from each garment.

Although shoppers can pick their choice of products without any assistance, Myntra's latest offline retail outlet is not entirely without staff.

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