Home salon and wellness startup Yes Madam has raised Rs 50 crore in its first institutional funding round from the growth fund launched by Sanjeev Bikhchandani-led Info Edge.

Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, the Gurugram-based company operates an at-home beauty and wellness platform across more than 55 Indian cities.

The investment comes as demand for organised home-service platforms continues to grow in India's beauty and personal care market. Yes Madam said it intends to deploy the fresh capital toward expanding into new cities, investing in technology, strengthening its service partner ecosystem, and enhancing customer experience while maintaining profitability.

The company reported revenue of Rs 195 crore in FY26, more than doubling from Rs 94 crore in FY25 and up sharply from Rs 45 crore in FY24. According to the company, it has delivered 100% year-on-year growth for three consecutive years while remaining profitable.

Yes Madam currently fulfils nearly 300,000 bookings every month, a significant increase from about 70,000 monthly bookings when it appeared on the television show Shark Tank India in 2024. Since launch, the platform has processed more than 6.5 million bookings.

The startup has positioned itself as a women-focused platform, saying it has enabled livelihood opportunities for more than 12,000 women service professionals. It follows what it describes as one of the lowest commission structures in the industry, with service professionals earning an average gross monthly income of around Rs 52,000.

"Our focus has always been on building a sustainable business and women empowerment," said Aditya Arya, co-founder and chief executive of Yes Madam. He added that part of the investment would support a new initiative offering free education for children of service partners who cannot afford schooling.