Inc42
Inc42

Here's How India's D2C Marketers Are Moving Beyond Cola Wars And Social Responsibility To Deliver Purpose

Here's How India's D2C Marketers Are Moving Beyond Cola Wars And Social Responsibility To Deliver Purpose
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Integrating influencer marketing into the overall digital marketing strategy has helped many D2C brands build credibility, target wider audience and improve brand recall

With the millennials demanding brands rooted in purpose, the new-age brands are also going beyond marketing gimmicks and focus on delivering a product with a purpose and conveying the same in its overall marketing strategy

Analytics and automation offered by many martech companies such as Webengage, Moengage, Wigzo and others have also helped these brands increase conversion rate and repeat purchases by reaching the right audience, at the right time through the right channel

Playbooks

"You are the most powerful as long as there lives a gentleman in you!"

When actor Ayushmaan Khurana spoke these words on International Men's Day last year as part of a marketing campaign for The Man Company, it turned out to be a game changer for the men's grooming brand.

Called 'The Gentleman's Charter: Gentleman Kise Kehtein Hai', the campaign that broke on Khurana's and the brand's social channels was shared 50K times in just the first 24 hours and received 82 Mn+ organic views.

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