Netflix or Amazon Prime? Meet the biggest shareholders of the Indian OTT market!
So, who owns what share of the OTT market in India is a question that is interesting and intriguing enough to come to our minds and its often does too. Before the Covid-19 pandemic struck the globe, every filmmaker wanted to get as many theatre screens as they could when his film released. But now, the norm has changed and OTT i.e. 'Over The Top' is the new synonym of entertainment in India and the world. Today, the OTT giants want to capture as many mobile screens as they can.
In the OTT business, the latest, fresh and novel content is the only key to retaining the existing users and getting new ones, which explains the position Netflix and Amazon Prime enjoy in the Indian Indian market. The content production has grown manifold in the last one year and along with web series, films are also releasing directly on OTT platforms.
But the question still stands, what is the breakdown of the Indian OTT market share? Worry not folks, because we have details! The latest data analysing the OTT share of the digital giants reveals the market share from the months of March - June as this is when the OTT consumption peaked in the country and here it is:
Netflix: The American digital streaming service giant is the biggest entertainer of the country. Having the biggest and widest range of content with series like 'Sacred Games', 'Delhi Crime', and 'Lust Stories', it owns a gigantic share of 20% in the Indian OTT market.
Amazon Prime:Another U.S. OTT giant that has brought us series like 'Mirzapur', 'The Family Man', and 'Made In Heaven' also enjoys a share of 20% in the Indian OTT market.
Disney Plus Hotstar: Hotstar had built a significant user base in India. With the acquisition by Disney Plus, a lot of new content is now available on the platform with films like 'Laxmmi Bomb', 'Bhuj: The Pride of India' coming up. This has helped the platform get a share of 17% in the Indian OTT market.
ZEE5: ZEE5 has become the common man's Netflix with its focus on creating the content that appeals to the Hindi audience. It has a mix of everything for everyone with series like 'Gandi Baat', 'Code M', and 'Abhay' having a share of 9% in the Indian OTT market.
Jio Cinema: The giant userbase of Jio has helped Jio cinema make its place in the top 4 Indian OTT players. As every Reliance JIO user has free access to the JIO streaming service, the platform has a wide variety of content that the users watch and have helped it capture 7% of the OTT market share.
Sony LIV: Sony's digital arm is slowly expanding its roots by bringing novel content like 'JL 50' and 'Your Honor' for its users. It currently holds 4% of the Indian OTT market share.
Alt Balaji: Ekta Kapoor's Alt Balaji has produced many notable and talked about series like 'Broken But Beautiful', 'Apharan', and 'Mentalhood'. It also has a share of 4 % in the Indian OTT market.
The rest of the platforms like MX Player, Voot Select, Eros Now, Apple TV+ and others account for a total share of 19% in the OTT market of India.