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Every marketer today is chasing the same playbook - short-form videos, creator collaborations, OTT integrations and performance marketing.

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Owned IP gives a brand the opportunity to compound rather than constantly reset: Sourav Samadder, Onsurity #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Owned IP gives a brand the opportunity to compound rather than constantly reset: Sourav Samadder, Onsurity

https://www.medianews4u.com/owned-ip-gives-a-brand-the-opportunity-to-compound-rather-than-constantly-reset-sourav-samadder-onsurity

Chennai: For Tamil Nadu's retail and consumer brands, the media strategy is increasingly moving beyond simply buying reach. As audiences continue to move across surfaces, right from television, OTT, connected TV, social media to short-form video, advertisers are looking for environments where reach can be sustained and translated into stronger brand salience.

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100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

100 Days, Multiple Festivals: Why Tamil Nadu Retail Brands Are Betting Big on Impact TV

https://www.medianews4u.com/100-days-multiple-festivals-why-tamil-nadu-retail-brands-are-betting-big-on-impact-tv

Medianews4u.com caught up with Anchit Kapil, Founder, CEO, Creative Director, Crepdog Crew, to discuss how experiential retail, community-building and cultural relevance are reshaping marketing for modern fashion and lifestyle brands in India.

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The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

The most interesting brands are winning on craft, not on drop mechanics: Anchit Kapil, Crepdog Crew

https://www.medianews4u.com/the-most-interesting-brands-are-winning-on-craft-not-on-drop-mechanics-anchit-kapil-crepdog-crew

On the occasion of World IVF Day, BSV, a Mankind Group Company, earlier this year had launched #FindYourMissingJoy, a digital awareness campaign encouraging couples to break the stigma around infertility, seek timely medical advice, and make informed decisions on their fertility journey.

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Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Storytelling is one of the best way to handle emotional topics: Sivani Sarma Deka, Bharat Serums And Vaccines

https://www.medianews4u.com/storytelling-is-one-of-the-best-way-to-handle-emotional-topics-sivani-sarma-deka-bharat-serums-and-vaccines

Businesses today have access to more consumer data than ever before. Every click, view, purchase and interaction can be measured in real time.

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Indian consumer behaviour gets more fluid beyond demographic segments: Praveen Nijhara, Hansa Research #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Indian consumer behaviour gets more fluid beyond demographic segments:  Praveen Nijhara, Hansa Research

https://www.medianews4u.com/indian-consumer-behaviour-gets-more-fluid-beyond-demographic-segments-praveen-nijhara-hansa-research

As Ganesh Chaturthi brings families and communities together in celebration of faith, tradition and new beginnings, brands are turning to festive campaigns to connect with consumers through stories rooted in culture and everyday rituals.

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Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026 #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Brands bring festive traditions to life through creative campaigns: Ganesh Chaturthi 2026

https://www.medianews4u.com/brands-bring-festive-traditions-to-life-through-creative-campaigns-ganesh-chaturthi-2026

Medianews4u.com caught up with Mayank Jain, Founder, Kalpraag Kalpraag's growth story is unusual for a young fashion label. Its roots go back to a family textile business established in 1965, which eventually supplied premium fabrics to more than 125 brands.

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Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag #DH_SHARE_URL# By Medianews4U.COM via Dailyhunt

Our growth has also come from building the organisation behind the product: Mayank Jain, Kalpraag

https://www.medianews4u.com/our-growth-has-also-come-from-building-the-organisation-behind-the-product-mayank-jain-kalpraag

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Balochistan [Pakistan], September 20 : The Baloch human rights organisation Paank has condemned what it described as the extrajudicial killing of Yahya Wahid Marri and Halil Sayad, alleging that the two Baloch men were forcibly disappeared in July and later killed by Pakistan’s Counter Terrorism Department (CTD) in Karachi.

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Paank condemns alleged extrajudicial killing of two Baloch men after forced disappearance #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Paank condemns alleged extrajudicial killing of two Baloch men after forced disappearance

https://www.lokmattimes.com/international/paank-condemns-alleged-extrajudicial-killing-of-two-baloch-men-after-forced-disappearance

New Delhi [India], September 20 : External Affairs Minister S Jaishankar is scheduled to address the 81st session of the United Nations General Assembly and will also lead the Indian delegation for the High Level Week in New York.

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Jaishankar scheduled to address UNGA’s 81st session on Sept 26, lead Indian delegation #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Jaishankar scheduled to address UNGA’s 81st session on Sept 26, lead Indian delegation

https://www.lokmattimes.com/international/jaishankar-scheduled-to-address-ungas-81st-session-on-sept-26-lead-indian-delegation

Seoul [South Korea], September 20 : North Korea launched a second unidentified projectile toward the East Sea on Sunday, coming just hours after firing a short-range ballistic missile, South Korea's military reported.

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North Korea fires additional projectile after short-range ballistic missile launch: South Korea Military #DH_SHARE_URL# By Lokmat Times via Dailyhunt

North Korea fires additional projectile after short-range ballistic missile launch: South Korea Military

https://www.lokmattimes.com/international/north-korea-fires-additional-projectile-after-short-range-ballistic-missile-launch-south-korea-military

New Delhi [India], September 20 : With the 22nd edition of the India-US joint bilateral exercise Yudh Abhyas underway, Indian Army canines are also participating, thus showcasing the role of trained military dogs in supporting troops during specialised operations.

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Indian Army canines showcase combat prowess at Exercise Yudh Abhyas #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Indian Army canines showcase combat prowess at Exercise Yudh Abhyas

https://www.lokmattimes.com/international/indian-army-canines-showcase-combat-prowess-at-exercise-yudh-abhyas

Tehran [Iran], September 20 : Iranian Foreign Ministry spokesman Esmaeil Baghaei has asserted that attendance at the 81st session of the United Nations General Assembly in New York is Iran’s “legal right”.

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Iranian Foreign Ministry says participation in UNGA session its "legal right" #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Iranian Foreign Ministry says participation in UNGA session its "legal right"

https://www.lokmattimes.com/international/iranian-foreign-ministry-says-participation-in-unga-session-its-legal-right

Ottawa [Canada], September 20 : Canadian Prime Minister Mark Carney poked fun at US President Donald Trump during a public address in Ottawa, mimicking the American leader’s signature “accordion hands” gesture to rapturous applause from the crowd.

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"18 Hoover dams": Canadian PM takes dig at Trump with “accordion hands” gesture amid trade feud #DH_SHARE_URL# By Lokmat Times via Dailyhunt

"18 Hoover dams": Canadian PM takes dig at Trump with “accordion hands” gesture amid trade feud

https://www.lokmattimes.com/international/18-hoover-dams-canadian-pm-takes-dig-at-trump-with-accordion-hands-gesture-amid-trade-feud

Toronto [Canada] September 20 : Hundreds of Falun Gong practitioners and their supporters held a rally and parade in Toronto on Saturday, calling for an end to the Chinese regime’s persecution of the spiritual practice in China and alleged transnational repression against practitioners and supporters in Canada, as reported by The Epoch Times (TET).

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Hundreds rally in Toronto against China’s persecution of Falun Gong, transnational repression #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Hundreds rally in Toronto against China’s persecution of Falun Gong, transnational repression

https://www.lokmattimes.com/international/hundreds-rally-in-toronto-against-chinas-persecution-of-falun-gong-transnational-repression

Jodhpur (Rajasthan) [India], September 20 : Indian Air Force Chief Air Chief Marshal Amar Preet Singh on Sunday said that the sortie flown by Japan Air Self-Defense Force (JASDF) Chief of Staff General Takehiro Morita in the indigenous LCA Tejas was a clear example of the “faith and trust” in the homegrown Indian aircraft, as he highlighted the growing defence aviation capabilities of India and deepening partnership between the two air forces.

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"Faith and trust in homegrown Indian aircraft": IAF Chief AP Singh on Tejas sortie during India-Japan air force exercise #DH_SHARE_URL# By Lokmat Times via Dailyhunt

"Faith and trust in homegrown Indian aircraft": IAF Chief AP Singh on Tejas sortie during India-Japan air force exercise

https://www.lokmattimes.com/international/faith-and-trust-in-homegrown-indian-aircraft-iaf-chief-ap-singh-on-tejas-sortie-during-india-japan-air-force-exercise

Alexandria [Egypt], September 20 : Indian Navy guided missile frigate INS Trishul concluded its three-day port call at Alexandria, Egypt, on September 17, strengthening maritime cooperation and interoperability between the Indian and Egyptian navies through professional engagements and a Passage Exercise (PASSEX).

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INS Trishul concludes Alexandria port call after PASSEX with Egyptian Navy #DH_SHARE_URL# By Lokmat Times via Dailyhunt

INS Trishul concludes Alexandria port call after PASSEX with Egyptian Navy

https://www.lokmattimes.com/international/ins-trishul-concludes-alexandria-port-call-after-passex-with-egyptian-navy

Berlin [Germany], September 20 : Jeay Sindh Muttahida Mahaz (JSMM) Chairman Shafi Burfat has outlined his vision for an independent Sindhudesh, proposing a modern, democratic, welfare-oriented and secular state centred on social welfare, equal rights, economic development and the management of Sindh’s natural resources.

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JSMM Chairman outlines vision for independent Sindhudesh, calls for welfare state and ‘Raja Dahir Port’ #DH_SHARE_URL# By Lokmat Times via Dailyhunt

JSMM Chairman outlines vision for independent Sindhudesh, calls for welfare state and ‘Raja Dahir Port’

https://www.lokmattimes.com/international/jsmm-chairman-outlines-vision-for-independent-sindhudesh-calls-for-welfare-state-and-raja-dahir-port

Tokyo [Japan], September 20 : North Korea is suspected of having launched a ballistic missile, Japan's Prime Minister's Office said on Sunday, issuing an emergency alert and directing authorities to gather information, monitor developments and take precautionary measures.

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North Korea suspected of ballistic missile launch days after US, S Korea, Japan military drill #DH_SHARE_URL# By Lokmat Times via Dailyhunt

North Korea suspected of ballistic missile launch days after US, S Korea, Japan military drill

https://www.lokmattimes.com/international/north-korea-suspected-of-ballistic-missile-launch-days-after-us-s-korea-japan-military-drill

Geneva [Switzerland], September 20 : The Baloch Yakjehti Committee (BYC) has welcomed the raising of the human rights situation in Balochistan and the detention of BYC leaders at an international forum during the ongoing session of the United Nations Human Rights Council (UNHRC).

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BYC welcomes raising of Balochistan human rights issue at UNHRC #DH_SHARE_URL# By Lokmat Times via Dailyhunt

BYC welcomes raising of Balochistan human rights issue at UNHRC

https://www.lokmattimes.com/international/byc-welcomes-raising-of-balochistan-human-rights-issue-at-unhrc

California [US], September 20 : Australian Prime Minister Anthony Albanese met Apple Executive Chairman Tim Cook at Apple Park in Cupertino, United States, and discussed online safety measures, including Australia’s social media age ban, digital duty of care and AI standards.

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"Need to shape technology rather than allow it to shape us": Australian PM Albanese seeks Big Tech support for internet safety, AI regulation #DH_SHARE_URL# By Lokmat Times via Dailyhunt

"Need to shape technology rather than allow it to shape us": Australian PM Albanese seeks Big Tech support for internet safety, AI regulation

https://www.lokmattimes.com/international/need-to-shape-technology-rather-than-allow-it-to-shape-us-australian-pm-albanese-seeks-big-tech-support-for-internet-safety-ai-regulation

Jodhpur (Rajasthan) [India], September 20 : Indian Air Chief Marshal Amar Preet Singh and Japan Air Self-Defence Force (JASDF) Chief of Staff General Takehiro Morita took off from Air Force Station Jodhpur in Tejas aircraft on Sunday during the ongoing Indo-Japan bilateral air exercise 'Veer Guardian-2026'.

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India, Japan Air Force Chiefs fly the Tejas during Exercise 'Veer Guardian-2026' in Jodhpur #DH_SHARE_URL# By Lokmat Times via Dailyhunt

India, Japan Air Force Chiefs fly the Tejas during Exercise 'Veer Guardian-2026' in Jodhpur

https://www.lokmattimes.com/international/india-japan-air-force-chiefs-fly-the-tejas-during-exercise-veer-guardian-2026-in-jodhpur

Ankara [Türkiye], September 20 : Turkish Foreign Minister Hakan Fidan has said Ankara would have “no difficulty” meeting Saudi Arabia’s military needs under the Mecca Alliance, as Türkiye closely monitors escalating tensions between Saudi Arabia and Yemen’s Houthi movement amid the widening conflict in West Asia.

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Turkish FM Fidan says Ankara has “no difficulty” meeting Saudi military needs under Mecca Pact amid Houthi strikes #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Turkish FM Fidan says Ankara has “no difficulty” meeting Saudi military needs under Mecca Pact amid Houthi strikes

https://www.lokmattimes.com/international/turkish-fm-fidan-says-ankara-has-no-difficulty-meeting-saudi-military-needs-under-mecca-pact-amid-houthi-strikes

Lahore [Pakistan], September 20 : The provincial government of the Punjab province in Pakistan is yet to take a final decision on implementing the federal government's latest austerity measures, with the business community opposing the proposed early closure of markets, Dawn reported on Sunday.

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Pakistan: Punjab govt weighs early market closures as traders oppose federal austerity measures #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Pakistan: Punjab govt weighs early market closures as traders oppose federal austerity measures

https://www.lokmattimes.com/international/pakistan-punjab-govt-weighs-early-market-closures-as-traders-oppose-federal-austerity-measures

NEW DELHI: The Sano International Cricket Ground has been given a proper makeover. Temporary seating has been erected to accommodate a large number of fans expected, VIP enclosures have been built and ticket gates have been installed at the venue.

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How a T20I vs India is accelerating Japan's cricketing ambitions #DH_SHARE_URL# By Hindustan Times via Dailyhunt

How a T20I vs India is accelerating Japan's cricketing ambitions

https://www.hindustantimes.com/cricket/how-a-t20i-vs-india-is-accelerating-japan-s-cricketing-ambitions-101789906101361.html?utm_source=newshunt-ht

A mortgage is a loan that helps people buy a home without paying the full price upfront. The home itself acts as collateral for the loan.

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Buying a home in 2026? What US buyers should know about mortgage rates and loan costs #DH_SHARE_URL# By Hindustan Times via Dailyhunt

Buying a home in 2026? What US buyers should know about mortgage rates and loan costs

https://www.hindustantimes.com/world-news/us-news/buying-a-home-in-2026-what-us-buyers-should-know-about-mortgage-rates-and-loan-costs-101789903530002.html?utm_source=newshunt-ht

Samajwadi Party chief and former Uttar Pradesh Chief Minister Akhilesh Yadav on Sunday outlined his party's strategy to defeat the BJP in the upcoming assembly polls.

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'Will Reduce 27,000 BJP Votes In Every Constituency': Akhilesh Yadav's 2027 Strategy Draws On 2022 Results #DH_SHARE_URL# By The Daily Jagran via Dailyhunt

'Will Reduce 27,000 BJP Votes In Every Constituency': Akhilesh Yadav's 2027 Strategy Draws On 2022 Results

https://www.thedailyjagran.com/india/news/akhilesh-yadav-revealed-27000-votes-strategy-for-2027-uttar-pradesh-up-polls-what-is-behind-plan-10329855?utm_source=dailyhunt&utm_medium=referral&utm_campaign=jagranenglish

Islamabad [Pakistan], September 20 : Islamabad police have taken four Pakistan Tehreek-e-Insaf (PTI) activists and workers into custody ahead of the party's planned September 27 protest with their primary demand for immediate release of party founder Imran Khan, who has been imprisoned since August 2023, with authorities stepping up preparations and surveillance in the capital, Dawn reported.

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Pakistan: Islamabad police detain 4 Tehreek-e-Insaf workers ahead of September 27 protest #DH_SHARE_URL# By Lokmat Times via Dailyhunt

Pakistan: Islamabad police detain 4 Tehreek-e-Insaf workers ahead of September 27 protest

https://www.lokmattimes.com/international/pakistan-islamabad-police-detain-4-tehreek-e-insaf-workers-ahead-of-september-27-protest

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Ganesh Chaturthi

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