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    BARC India's BARC4BETTER supports Blood Donors India initiative on World Blood Donation Day

    Sachin Tendulkar commemorated this year's World Blood Donor Day - June 14, 2021, by donating blood himself along with his entire team. With this gesture he sent a message to millions of people across the country about the critical need for voluntary blood donation. And he was more than happy to describe the experience in the interview with Harsha...

    • 14 min ago
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    Chingari announces 'Chingari World Music Day Concert' aiming at raising money for COVID Relief fund

    New Delhi: Chingari announces 'Chingari World Music Day Concert' aiming at raising money for COVID Relief fund Held on June 20th, 2021, the concert, presented by Flipkart and co-powered by Ustraa under #MusicForaCause offers fabulous contests India, 15 June 2021: India's very own short-video sharing platform, Chingari announces...

    • 14 min ago
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    NBA 2K League returns to Loco for the 2021 season

    New Delhi: The NBA 2K League returned to Loco, India's leading game streaming platform, for the 2021 regular-season and season-long competition. The 16-week season tipped off Wednesday, May 19 with THE TIPOFF Powered by AT&T, and will conclude Saturday, Sept. 4 with the 2021 NBA 2K League Finals Delivered by DoorDash. Continuing the partnership that tipped off with 2020 NBA 2K League...

    • 14 min ago
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    Star Plus' Dinesh Pitre launches content creation company - Dumroo Media

    Mumbai: With the start of Digital content and OTT platforms, high-quality content is the need of the hour. The bar of storytelling both in terms of quality and viewership has been constantly going up. Joining the digital era with an aim to produce engaging stories, Former Star Plus senior marketing manager Dinesh Pitre founded 'Dumroo Media', a boutique content...

    • 45 min ago
  • Mobile Digital

    HiPi ties up with Zee Bangla's Dance Bangla Dance

    Mumbai: HiPi, India's short video platform, has tied up with Zee Bengal's most awaited dance reality show (Dance Bangla Dance) to deliver the highs of enjoyment. Viewers would be given a steady dose of interactive content to engage on the HiPi app as a part of their 'Dance HiPi Dance' program, which endeavours for future tie-ups with multiple dance reality shows that Zee has...

    • 45 min ago
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    ICC announce Broadcast and Digital Distribution Plans for Inaugural World Test Championship Final

    Mumbai: The International Cricket Council (ICC) has announced the broadcast and digital distribution plans for the inaugural ICC World Test Championship Final being played between India and New Zealand from June 18 to 22, in Southampton. The coverage will provide global cricket fans with wide-ranging access to the match on television, digital, and...

    • an hour ago
  • Advertising

    Creative agency 7 Frames launches a Social Initiative to provide free of cost services

    Goa: 7 Frames, an early age creative startup, has announced an initiative titled 'For a Better Tomorrow' under which it'll be providing free of cost services in content, design, social media, and digital marketing to NGOs who are working for Covid relief. This comes at a time when a lot of non-profit organizations are ceaselessly helping people...

    • 2 hrs ago
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    Intelliquo wins the national PR mandate for YogaBars & Keventers

    New Delhi: Intelliquo Integrated Communications wins the national PR mandate for Indian homegrown brands YogaBar and Keventers that comes with a legacy attached to it. The PR mandate includes working on the corporate reputation and awareness, amplifying the visibility, strategic communication guidance, public relations, and overall media relations for both the brands, YogaBar and...

    • 2 hrs ago
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    Incivus unveils AI-Powered creative intelligence platform to make Ad Creatives more Effective

    Mumbai: To help brands derive higher value from ad creatives, Incivus, a technology company headquartered in the US, has launched an AI-powered creative intelligence platform (also called Incivus) shaped by deep industry expertise in advertising and branding. The platform is currently available in an invite-only beta mode. As an organization, Incivus...

    • 2 hrs ago
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    MX Player enables users to stream HD video with 50+% lower data usage with H.266

    Online video consumption in India has grown exponentially, accounting for 80% of consumer internet traffic. But the user experience continues to remain highly dependent on data usage and network speed. MX Player, India's entertainment super-app with over 200 million Monthly Active Users has become the first OTT platform to upgrade it's video encoding &...

    • 2 hrs ago

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