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    Stopping of Government Ads on TV would kill the sector: IBF

    New Delhi: The Indian Broadcasting Foundation (IBF), the apex body of broadcasters, stands indomitably with the Government of India in its fight against Covid -19 outbreak. While broadcasters, voluntarily seizing initiative, have been advising, educating and informing the public of the various measures taken by the Government of India to fight the pandemic and urging them to stay...

    • 11 hrs ago
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    Music Broadcast Limited Ranks 4th, One of the 2020 Best Workplaces in Asia by Great Place to Work

    Mumbai: As per the Great Place to Work®, the global authority on workplace culture, Music Broadcast Limited ranks4thon the2020 Best Workplaces in Asia list. The list was published amid the COVID-19 crisis, which has upended daily life and business operations throughout the region. The ranking of Asia's Best Workplaces is based on data...

    • 11 hrs ago
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    Work-from-home drives up demand for OTT content, subscription for educational and fitness apps rises: Bobble AI report

    Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment and vocational needs. Unable to leave their homes to socialise with friends and family, watch their favourite movie in a cinema, people are increasingly turning to their smartphones for daily...

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    McCann India's Campaign for Nestle gets shortlisted in WARC Awards 2020 for Effective Innovation

    The Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness. McCann Worldgroup India's Ok Nestle - Tell me more about food campaign for Nestle Corporate has featured in the list of shortlisted unveiled by WARC Awards. 20 campaigns have been shortlisted in the Effective...

    • 14 hrs ago
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    Admitad launches a helpline to support advertisers during Covid-19 pandemic

    New Delhi: Admitad has launched a support hotline for advertisers to combat declining sales and demand in the current crisis. The support hotline is intended to provide assistance to advertisers and mitigate losses caused by the Covid-19 pandemic. Named Black Swan, Admitad's support hotline aims to make life easy for advertisers and publishers looking for an...

    • 14 hrs ago
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    The movies genre grew by 108% in the Non-Prime time slot: Prathyusha Agarwal on spike in TV during Covid-19

    The Covid-19 pandemic has forced upon some major changes in the lifestyle of consumers. While everyone is locked in their homes respecting the government's efforts of curbing the coronavirus, there has been a spike in the consumption of OTT platforms and digital content overall. The pressure of bandwidth forced platforms to stream...

    • 15 hrs ago
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    AutumnGrey develops a real-time tracker for Covid-19 specially made for every part of India

    At a time when the world is dealing with a global pandemic, it is the duty and responsibility of every individual, community, and organization to do their bit to help in the fight against a common enemy. As an agency with specialized expertise in tracking and utilizing real-time data, AutumnGrey saw a huge increase in people's need to track...

    • 16 hrs ago
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    V6 News emerges as Top News destination for Telugu Audience during COVID-19

    Hyderabad: Telugu News and Current affairs channel V6 News has witnessed a massive surge in consumption on their digital platforms while the channel recorded historic TV viewership numbers, owing to the strong, round-the-clock coverage on COVID-19. The digital media assets of V6 News has garnered the trust of billions, become a credible choice for the viewers during this...

    • 17 hrs ago
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    Mihir Dayal, BMW India's Sales Director passes away

    Mumbai: Mihir Dayal, Director - Sales at BMW Group India is no more. He passed away yesterday after an intense battle with Cancer for the past couple of months. In a statement, BMW Group India said, " Mihir was in fierce combat with cancer for the last few weeks. Our prayers are with his family and loved ones during this difficult period. Mihir's contribution to BMW Group India has...

    • 18 hrs ago
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    Brands pay their homage and admiration on World Health Day

    Every year on April 7, World Health Day is celebrated to spread awareness regarding health all over the world. This year it holds additional importance as it has fallen between the global health emergency caused by the outbreak of COVID-19. According to the WHO, a tagline for this year is 'Support Nurses and Midwives', this is to celebrate these key medical professionals who...

    • 18 hrs ago

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