As brands mark International Women's Day each year, campaigns are increasingly moving beyond symbolic celebrations to focus on meaningful conversations around equality, empowerment and representation.
Vedanta Group Marking International Women's Day, Vedanta Group has launched a nationwide campaign and LinkedIn-led hiring drive #HerAtTheCore inviting women to build careers across mining, metals, oil & gas, power and technology. Fortune Ahead of International Women's Day, Fortune, the flagship edible oil brand of AWL Agri Business Limited (formerly Adani Wilmar), has released a digitalfilm highlighting the importance of sharing responsibilities at home.
The film captures a relatable moment between a husband and wife, where the husband decides to cook for the day but soon realises he does not know where basic ingredients like flour, oil and coriander are kept. The situation becomes a moment of reflection when his wife points out that while cooking is often expected of women, the effort and knowledge required to manage the kitchen are frequently overlooked. The film ends with the message that when the kitchen becomes a shared responsibility, the food at home truly becomes "ghar ka khana," reinforcing the idea that appreciation for household work begins with understanding, participation and equality. https://youtu.be/ypFoDF2_Duc Zomato This International Women's Day, Zomato released a film highlighting the everyday experiences of its women delivery partners and the subtle biases they often face during their work.
The film follows their delivery journey-from picking up orders at restaurants to delivering them at customers' doorsteps-showing common reactions such as surprise, curious stares and unexpected questions. With a light-hearted and cinematic approach, the women delivery partners break the fourth wall to respond to these reactions and gently challenge stereotypes, emphasizing that a delivery partner's capability is not defined by gender. The campaign also reflects the growing presence of women in India's last-mile delivery workforce, with more than 3,500 monthly active women delivery partners delivering over 5 lakh orders every month as of February 2026.
The film captures a relatable moment between a husband and wife, where the husband decides to cook for the day but soon realises he does not know where basic ingredients like flour, oil and coriander are kept. The situation becomes a moment of reflection when his wife points out that while cooking is often expected of women, the effort and knowledge required to manage the kitchen are frequently overlooked. The film ends with the message that when the kitchen becomes a shared responsibility, the food at home truly becomes "ghar ka khana," reinforcing the idea that appreciation for household work begins with understanding, participation and equality. https://youtu.be/ypFoDF2_Duc Zomato This International Women's Day, Zomato released a film highlighting the everyday experiences of its women delivery partners and the subtle biases they often face during their work.
The film follows their delivery journey-from picking up orders at restaurants to delivering them at customers' doorsteps-showing common reactions such as surprise, curious stares and unexpected questions. With a light-hearted and cinematic approach, the women delivery partners break the fourth wall to respond to these reactions and gently challenge stereotypes, emphasizing that a delivery partner's capability is not defined by gender. The campaign also reflects the growing presence of women in India's last-mile delivery workforce, with more than 3,500 monthly active women delivery partners delivering over 5 lakh orders every month as of February 2026.
Pepperfry Pepperfry, an e-commerce furniture and home décor company, has launched a new digital campaign to mark International Women's Day, encouraging women to do something often overlooked in their busy lives - pause.
Through its latest digital film, the brand challenges the narrative that constantly equates productivity with self-worth. The campaign highlights how women today navigate multiple responsibilities every day, often placing their own need for rest at the very bottom of the list.
Through its latest digital film, the brand challenges the narrative that constantly equates productivity with self-worth. The campaign highlights how women today navigate multiple responsibilities every day, often placing their own need for rest at the very bottom of the list.
Cloudnine Group of Hospitals This Women's Day, Cloudnine Group of Hospitals turns the spotlight on a truth often left unspoken - no woman walks the journey of pregnancy and childbirth alone. Through its campaign #StrengthInSisterhood, Cloudnine celebrates the powerful circle of women who stand beside every mother through fertility, pregnancy, childbirth, and recovery.
Behind every delivery room moment is a quiet sisterhood at work - the obstetrician guiding a safe birth, the nurse offering steady reassurance through labour, the lactation consultant helping with the first precious feed, and the physiotherapist supporting a mother as she regains her strength. Beyond hospital walls, the circle grows stronger with mothers, sisters, grandmothers, aunts, and friends who surround her with wisdom, comfort, and unconditional care. Together, they lift her when she is tired, steady her when doubts arise, and remind her of the strength she carries within.
Behind every delivery room moment is a quiet sisterhood at work - the obstetrician guiding a safe birth, the nurse offering steady reassurance through labour, the lactation consultant helping with the first precious feed, and the physiotherapist supporting a mother as she regains her strength. Beyond hospital walls, the circle grows stronger with mothers, sisters, grandmothers, aunts, and friends who surround her with wisdom, comfort, and unconditional care. Together, they lift her when she is tired, steady her when doubts arise, and remind her of the strength she carries within.
Vestige Vestige Marketing Pvt.
Ltd., a home-grown direct selling companies, has unveiled 'Her Power, Her Palette', a vibrant International Women's Day campaign that reimagines beauty through the transformative language of colour. Rooted in the philosophy that beauty is a powerful form of self-expression, the campaign celebrates the many shades of feminine strength; bold, balanced, radiant, and nurturing. Apollo Cradle and Apollo Clinic On the onset of International Women's Day, Apollo Cradle & Children' hospital and Apollo Clinic announces the next step of its ongoing health awareness campaign #CheckForChange. Specifically designed to inspire women under the age of 50 to transition from reactive to proactive healthcare.
The campaign aims to dismantle the barriers of neglect and "health secondary" mindsets, encouraging regular screenings as a fundamental pillar of a balanced life and early detection. QNET India To commemorate International Women's Day, leading e-commerce direct selling company, QNET, proudly announced its 2026 digital India-campaign #BehindEverySuccess, a heartfelt celebration of women direct sellers whose resilience, belief, and leadership continue to transform lives and communities. From mentors and uplines to mothers and teammates, the campaign honours women whose unwavering belief has become the catalyst for transformation. https://youtube.com/shorts/bg2y8aRdNmA?feature=share CDSL IPF Central Depository Services (India) Limited Investor Protection Fund (IPF) has launched a digital advertising campaign around International Women's Day as part of its investor awareness initiative 'AtmanirbHER', encouraging women to begin their investment journey in the securities market and become "Ms. Atmanirbhar Investor." The campaign highlights the rising participation of women in the market, noting that women now account for 25% of demat account holders, up from 20% last year, reflecting growing financial awareness and inclusion.
As part of the initiative, CDSL IPF has released two multilingual digital ad films across 12 Indian languages to reach women investors nationwide. The first film shows a group of friends encouraging a hesitant woman to overcome her doubts and take her first step towards informed investing, while the second film celebrates her decision to start investing, symbolising the confidence and independence that comes with managing one's finances. Together, the films reinforce the campaign message #BanoMsAtmanirbharInvestor, highlighting how thoughtful investing can help women achieve financial independence and pursue their goals. https://youtu.be/67W--BXl2H8?si=d741IhvrQ1N0dEv5 https://youtu.be/OMKH378uv0k?si=p-4nv_EbY9u8gHMz Bijliride Ahead of International Women's Day, Bijliride, a fast-growing EV rental and mobility-tech platform in India, launched its Women's Day campaign titledEmpowHer, celebrating the women contributing to the electric mobility ecosystem.
Built around the message "Because when she moves, the world moves," the campaign highlights real women across Bijliride's network-from corporate leadership and operations teams to riders on city streets-showcasing how mobility can drive empowerment and economic independence. As women increasingly participate in areas such as last-mile delivery, fleet operations and mobility services, the campaign uses authentic stories to spotlight journeys of resilience, ambition and financial self-reliance. Through EmpowHer, Bijliride aims to encourage more women to join sustainable mobility, promote livelihood opportunities through EVs, and reinforce its commitment to building an inclusive and diverse workforce. Redington Redington Limited, an integrated technology solutions provider and a Fortune India 500 company, marked International Women's Day with "Unlock Her Power," a focused campaign celebrating women across the organisation and reaffirming its commitment to inclusion and leadership development.
FRND As India's next wave of internet users comes online from Tier 2-4 towns, safety is emerging as the defining factor of digital trust, especially for women seeking meaningful connections. On the occasion of International Women's Day, FRND, India's avatar-based audio social discovery platform and the marquee product of Interact Group, has launched 'Surakshit Conversations', a campaign that highlights the platform's women-first safety design. https://youtu.be/MUFxS-RZapY Vedanta Aluminium On the run-up to International Women's Day 2026, Vedanta Aluminium, India's largest aluminium producer, has launched #TarakkiKiTaiyaari', a campaign underscoring that true national progress rests on inclusive participation. The initiative brings together thought leaders like Kiran Bedi and Padma Shri awardee Arunima Sinha, to engage with employees, complemented by community outreach drives, health camps, and employee volunteer-led initiatives.
Ltd., a home-grown direct selling companies, has unveiled 'Her Power, Her Palette', a vibrant International Women's Day campaign that reimagines beauty through the transformative language of colour. Rooted in the philosophy that beauty is a powerful form of self-expression, the campaign celebrates the many shades of feminine strength; bold, balanced, radiant, and nurturing. Apollo Cradle and Apollo Clinic On the onset of International Women's Day, Apollo Cradle & Children' hospital and Apollo Clinic announces the next step of its ongoing health awareness campaign #CheckForChange. Specifically designed to inspire women under the age of 50 to transition from reactive to proactive healthcare.
The campaign aims to dismantle the barriers of neglect and "health secondary" mindsets, encouraging regular screenings as a fundamental pillar of a balanced life and early detection. QNET India To commemorate International Women's Day, leading e-commerce direct selling company, QNET, proudly announced its 2026 digital India-campaign #BehindEverySuccess, a heartfelt celebration of women direct sellers whose resilience, belief, and leadership continue to transform lives and communities. From mentors and uplines to mothers and teammates, the campaign honours women whose unwavering belief has become the catalyst for transformation. https://youtube.com/shorts/bg2y8aRdNmA?feature=share CDSL IPF Central Depository Services (India) Limited Investor Protection Fund (IPF) has launched a digital advertising campaign around International Women's Day as part of its investor awareness initiative 'AtmanirbHER', encouraging women to begin their investment journey in the securities market and become "Ms. Atmanirbhar Investor." The campaign highlights the rising participation of women in the market, noting that women now account for 25% of demat account holders, up from 20% last year, reflecting growing financial awareness and inclusion.
As part of the initiative, CDSL IPF has released two multilingual digital ad films across 12 Indian languages to reach women investors nationwide. The first film shows a group of friends encouraging a hesitant woman to overcome her doubts and take her first step towards informed investing, while the second film celebrates her decision to start investing, symbolising the confidence and independence that comes with managing one's finances. Together, the films reinforce the campaign message #BanoMsAtmanirbharInvestor, highlighting how thoughtful investing can help women achieve financial independence and pursue their goals. https://youtu.be/67W--BXl2H8?si=d741IhvrQ1N0dEv5 https://youtu.be/OMKH378uv0k?si=p-4nv_EbY9u8gHMz Bijliride Ahead of International Women's Day, Bijliride, a fast-growing EV rental and mobility-tech platform in India, launched its Women's Day campaign titledEmpowHer, celebrating the women contributing to the electric mobility ecosystem.
Built around the message "Because when she moves, the world moves," the campaign highlights real women across Bijliride's network-from corporate leadership and operations teams to riders on city streets-showcasing how mobility can drive empowerment and economic independence. As women increasingly participate in areas such as last-mile delivery, fleet operations and mobility services, the campaign uses authentic stories to spotlight journeys of resilience, ambition and financial self-reliance. Through EmpowHer, Bijliride aims to encourage more women to join sustainable mobility, promote livelihood opportunities through EVs, and reinforce its commitment to building an inclusive and diverse workforce. Redington Redington Limited, an integrated technology solutions provider and a Fortune India 500 company, marked International Women's Day with "Unlock Her Power," a focused campaign celebrating women across the organisation and reaffirming its commitment to inclusion and leadership development.
FRND As India's next wave of internet users comes online from Tier 2-4 towns, safety is emerging as the defining factor of digital trust, especially for women seeking meaningful connections. On the occasion of International Women's Day, FRND, India's avatar-based audio social discovery platform and the marquee product of Interact Group, has launched 'Surakshit Conversations', a campaign that highlights the platform's women-first safety design. https://youtu.be/MUFxS-RZapY Vedanta Aluminium On the run-up to International Women's Day 2026, Vedanta Aluminium, India's largest aluminium producer, has launched #TarakkiKiTaiyaari', a campaign underscoring that true national progress rests on inclusive participation. The initiative brings together thought leaders like Kiran Bedi and Padma Shri awardee Arunima Sinha, to engage with employees, complemented by community outreach drives, health camps, and employee volunteer-led initiatives.