In a market flooded with apps, those which offer exciting features have an edge. Therefore, the app developers are continuously innovating, and combining features that will have the users hooked. One such feature is gamifying on social media platforms.
Gamification is a powerful tool that has caught the eye of app developers to acquire, engage, and retain users. A study conducted by UCLA states that the brain's reward centre, the nucleus accumbens, lights up when people receive 'likes' on social media. Another study by Gigya states that gamification boosts engagement by 1/3rd.
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