They are now teaming up again for Akhanda 2. With the film set for its event on 5 December, the promotions remain slow.

Fans feel slightly disappointed with the lack of early promotional material. They usually expect aggressive marketing for a Boyapati and Balayya film. The slow pace created some concern, though it does not reveal anything about the film's actual quality.

What finally matters is the content Boyapati Srinu is preparing. The audience preference is clear right now. They want commercial action sequences built around superstars. OG proved this, as its hype came mainly from elevation scenes around Kalyan.

Akhanda 2 needs a similar approach. The focus is simple. Viewers expect mass elevations, commercial blocks and Boyapati's trademark action. No one is waiting for surprises. They just want a clean package of high-energy moments and powerful scenes.

If Boyapati Srinu gets this combination right and delivers a solid product, audiences are likely to return to theatres. With the current slump in numbers, a well-made mass entertainer has a strong chance to draw big crowds again.