Prabhas is one of the biggest stars in India and his box office record speaks for itself. His larger-than-life films and their collections prove his star power.
He is also a hero with absolutely zero controversies -a rare trait in today's industry. He doesn't seek attention, make flashy speeches, or try to grab headlines, which makes him truly unique among Telugu heroes.
But when it comes to some of his directors like Sandeep Reddy Vanga or Maruthi, they are harming the brand he has naturally built. For Spirit intro, Sandeep Reddy Vanga unnecessarily labeled him "India's biggest superstar," triggering massive trolling from Bollywood fans -a backlash entirely due to the director, not Prabhas. Now, a promo from Maruthi's The Raja Saab calls him "Pan-India number one."
Why are such forced elevations being applied to a hero who doesn't care about them? These over-the-top claims only harm his clean, naturally-earned image built over two decades. It's sad to see directors, in the name of attention-grabbing, trigger fan wars and put Prabhas in situations that invite trolling.
Hopefully, someone from Prabhas' team takes note and stops these forced elevations.