Director Maruthi described The Raja Saab as a film designed to offer audiences complete entertainment, stating that viewers would walk into theatres with excitement and come out with "double the happiness."
Releasing on January 9 with premieres from January 8, the film is positioned as a Sankranthi crowd-pleaser across age groups.
Maruthi revealed that the grand mansion set used in the film became like a second home for the team for nearly one and a half years.
Coming from an animation background, he focused heavily on world-building, creating a visually rich horror fantasy that feels immersive and larger than life.
He also assured fans that Prabhas will be seen exactly the way audiences have long wanted to see him, with fresh characterisation and strong screen presence.
Maruthi credited music director Thaman for elevating the film's emotional and fantasy highs through a powerful background score.