The makers of Ramayana are doing their best to promote the film and build the hype. The latest initiative was a collaboration with an online personality, Mr Beast.
Given that the movie needs to reach everyone worldwide, people are questioning the necessity of such events.
Netizens are also wondering how such activities are going to help the film. A lot of social media users, along with YouTubers, addressed certain reports and everything else that happened at the event, saying that it was not needed at all and the intention was something else behind doing it.
The major criticism has been that the media had to wait for hours, and the result was a 15-minute event, which did not reveal anything special from the film. They said that although Mr Beast is a popular personality, he is an international star who does not know anything at all about Ramayana.
The only highlight from the event was Mr Beast saying 'Jai Shri Ram,' without even knowing the meaning behind it. Notably, the media was about to leave at one point when Ranbir reportedly requested them to stay since Mr Beast's flight was delayed.
A lot of people even made fun of the competition where the film's cast and crew, along with Mr Beast, had to pick up the bow with one hand. Netizens asked about the relevance of such things, saying that the makers could have instead released some new assets from the film, revealing something that would increase the hype and force people to buy tickets.
Ever since the promotions of the film started, producer Namit Malhotra has received criticism for trying to seek validation for the film's content from people staying outside India. Netizens said that Ramayana is the story of India and the promotions should focus on attracting the population of 1.48 billion, which will ensure a massive success of the film.
On the other hand, director Nitesh Tiwari not being allowed to speak on various occasions has also raised a lot of questions. People asked why Namit is trying to take all the credit for himself when it was Nitesh who was sitting behind the camera and giving directions to everyone.
Overall, the main topic that is being raised here is the wrong promotional strategy. Since the trailer has already received a mixed response and only one month is left for release, the makers should focus on leaving an impression on the Indian audience in the best way possible.
Ramayana is reported to be one of the most expensive films ever made. Based on that, the movie will need a bigger opening compared to the numbers of other blockbusters over the last few years. Now only time will tell if the mistakes being made by the makers in the film's promotions are going to hurt the box office collections.