Salman Khan's Sikandar did not meet audience expectations in the slightest. That is bound to hurt the makers of the film, but what happens when the producers take criticism too far?
Sikandar was produced by Sajid Nadiadwala, along with others.
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It is natural for a film to get trolled if it isn't liked by the audience, and troll tweets are a part of the game.
However, Warda S. Nadiadwala, Sajid's wife, seems to have taken the trolling personally.
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She responded to fan trolls with vulgar language, something highly inappropriate, especially coming from the wife of such a renowned producer.
Fans were shocked by her response, and many called her out for it.
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They stated that she should accept the film's failure instead of defending it in such an offensive manner.
While paid reviews have rarely been associated with Salman Khan's films, Sikandar appears to be flooded with them.
Fans criticized her behaviour, saying that ups and downs are part of the industry and that there is no shame in admitting failure. However, using such language to defend a film is unacceptable.
Fans expressed their disappointment, stating that both the producers and the audience were well aware that the film had fallen far below expectations.
They emphasized that no amount of glorification could change the fact that Sikandar had been rejected by viewers.
According to them, Salman Khan deserved films that did justice to his stardom, rather than projects like this.
They also criticized the attempt to portray the film as a success when it clearly was not, asserting that Sikandar would remain one of the weakest films in his filmography.
Fans are only urging the makers to ensure better films for Salman Khan in the future, but some of them have clearly taken the criticism personally.