Salman Khan's Eid release, Sikandar, has proven to be a huge letdown, both commercially and critically. Even though it crossed ₹100 crores in five days, the worldwide gross of ₹150 crores is nowhere near enough to cover its humongous ₹200 crore budget.
While collections were fine on the opening weekend, they crashed by more than 50% on Day 4 and dipped into single digits by Day 5, indicating poor word-of-mouth and absence of audience interest.
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The movie is now struggling to keep up with the lifetime grosses of Akshay Kumar's failure, Sky Force (₹170 crores), and Salman's own Kisi Ka Bhai Kisi Ki Jaan (₹180 crores). For a star who once promised box office hits, this trend is alarming.
Meanwhile, movies such as Shah Rukh Khan's Pathaan and Ranbir Kapoor's Animal crossed ₹500 crores locally, indicating that the public still turns up-for the correct content.
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Sikandar is Salman's biggest flop after Yuvraaj (2008). Despite extensive promotions and an Eid release, the film did not reach out. The lackluster performance leaves him wondering about his script selection and present audience connection.
For someone as big a star as he is, it is a wake-up call-and maybe an indicator that it is time for a revamp.