The partnership combines Finnair's air network across the Nordic and Baltic regions with the hotel group's portfolio of about 1,600 hotels in more than 100 countries.

Members can exchange Rewards Points for Avios and vice versa through the partnership. Additionally, they can request a status match between the two loyalty programs, allowing eligible airline members to enjoy comparable benefits with Rewards.

Finnair Plus Silver and Gold members can receive Radisson Rewards Premium status, while Platinum and Platinum Lumo members can receive VIP status through the status match programme.

Selected Radisson Rewards Premium and VIP members may also receive invitations to Finnair Plus Silver, Gold or Platinum status.

Radisson and Finnair Expand Loyalty Rewards for Members

The partnership aims to connect hotel stays and air travel within the two loyalty ecosystems, giving members more ways to use their points and access benefits across their journeys.

Elina Zois, VP Loyalty, CRM & Customer Care, Radisson Hotel Group, said: "Building stronger connections between travel partners and loyalty ecosystems is central to how we are growing Radisson Rewards. Today's travellers expect flexibility and meaningful rewards throughout their journey."

Gerben Sikkema, Vice President Loyalty, Finnair, said: "At Finnair Plus, we are excited to start cooperation with Radisson Rewards and welcome this Nordic brand to our partner portfolio. Our ambition is to create value for our members not only when they fly with us, but throughout their entire travel journey."

The partnership also builds on Finnair Plus' use of Avios as its loyalty currency, providing members with additional earning and redemption options through Finnair and its partner network.

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