Amazon has announced a new Prime Video Ultra subscription in the US with features like completely ad-free streaming.
Amazon, after introducing ads last year even in its most expensive Prime Video plan, has now introduced Prime Video Ultra in the United States as its top-end subscription plan which offers a completely ad-free experience along with 4K streaming support.
Here's everything to know about it.
Prime Video Ultra is currently for the U.S. only, and is priced at USD 4.99 (approx Rs 461) per month. One can subscribe to the plan starting April 10. Customers who have an annual Prime membership plan can also opt to switch to the Prime Video Ultra annual plan at $45.99, a 23% discount from the monthly rate.
The base Prime Video Benefit is included with a Prime membership. Prime membership is $14.99 a month/$139 a year.
The new Ultra subscription will deliver enhanced features including up to five concurrent streams (previously three), up to 100 downloads (previously 25), and exclusive access to 4K/UHD streaming.
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"Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch," said Amazon in a blog post. Prime members, however, will continue to enjoy the core Prime Video benefit, including HD/HDR and now Dolby Vision, at no additional cost with their Prime membership.
The base plan has also received a few upgrades, such as the mentioned Dolby Vision support, 50 downloads (previously 25) for offline viewing, and 4 concurrent streams (up from 3). As for what's available in Prime Video Ultra (and not in the base plan), it includes ad-free and 4K streaming, along with Dolby Atmos support.