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73% internet users consume content on social media everyday​: ShareChat report

73% internet users consume content on social media everyday​: ShareChat report
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Mumbai: ShareChat, India's leading social media platform, today released a report titled 'Understanding India's Next Billion Internet Users', with Nielsen India as its 'Knowledge Partner'. Nielsen India has carried out primary research to understand the overall social media usage, consumption and online behaviour. The study was conducted with 3788 respondents across 81 cities in India, with 40% of respondents coming from Tier 2 and 3 cities.

According to the findings of the report, which sought to understand the behaviour and profile of English (India) and native language (Bharat) social media users, 78% of Bharat engages in social media activity like watch/upload/create content during their leisure time.

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