Aditya Jain rejoins Excitel Broadband as CMO

MUMBAI: Excitel Broadband, which claims to be India's fourth-largest fiber-to-the-home (FTTH) broadband network, has announced the return of Aditya Jain as its Chief Marketing Officer (CMO), effective July 2026. Having previously led the company's marketing function between 2022 and 2024, he rejoins Excitel at a defining stage in its growth journey, with a mandate to strengthen the brand, deepen customer engagement, and accelerate business growth.

In his role, he will oversee Excitel's overall marketing strategy, driving brand building, customer acquisition and retention, while shaping meaningful consumer experiences that reinforce Excitel's position as one of India's fastest-growing broadband providers. A seasoned marketing leader, he brings over two decades of experience across consumer and healthcare brands, having held leadership positions at Godfrey Phillips India, Pfizer and VST Industries. His return combines fresh perspectives with a deep understanding of Excitel's business, culture and customers; positioning him to build on the momentum the company has created over the past few years.

Varun Pasricha[/caption] Varun Pasricha, CEO of Excitel Broadband, said, "Aditya has a deep understanding of Excitel and the Indian Broadband market. He has strong knowledge and expertise of who we are as a brand and where we aspire to be.

This is exactly what we need to accelerate our own transformation and build for long-term growth for brand Excitel nationally." Jain said, "Coming back to Excitel feels less like starting over and more like picking up an exceptional journey with renewed purpose. Having been part of the brand's evolution, I've seen how performance and purpose together drive lasting success. I am excited to join Excitel at this phase of consolidation and growth and look forward to working closely with the teams to build on strong momentum, deliver for customers and unlock new opportunities." This appointment comes at an opportune time for Excitel. In FY26, the company turned both EBITDA and PAT positive, reporting revenue of Rs. 530 crore and a profit of Rs. 40 crore, translating to an 8% PAT margin. As Excitel continues to strengthen its network, expand its reach and elevate customer experience, Aditya's return deepens the company's commitment to building a stronger, more differentiated brand for the future.