Admatazz names Darrell Fernandes as EVP, Growth & Client Partnerships

Mumbai: Independent digital marketing and media solutions agency Admatazz has appointed Darrell Fernandes as Executive Vice President, Growth & Client Partnerships.

With over two decades of experience across traditional and digital advertising, client servicing, business development and strategic brand partnerships, Fernandes will focus on strengthening client relationships and driving the agency's next phase of growth. Prior to joining Admatazz, Fernandes spent over five years at White Rivers Media as Senior Vice President, working with brands including Dream11, Glenmark, Raymond, Hero MotoCorp and ITC Foods, while also managing projects for Netflix and Dettol. Earlier, he served as Associate Vice President at Red Fuse, part of WPP, where he was a member of the leadership team working on Colgate-Palmolive's Indian business. His career also includes stints at Publicis Ambience, MullenLowe, Rediffusion Y&R and Bates 141. In his new role, Fernandes will be responsible for driving business growth, strengthening existing client relationships and developing partnerships with prospective clients.

He will focus on identifying opportunities to expand Admatazz's brand partnerships by combining strategic thinking, creative solutions and digital expertise to address evolving business and marketing requirements. The appointment comes as Admatazz looks to expand its client portfolio and onboard leading brands across the country. As businesses increasingly seek integrated advertising solutions that connect creative communication with commercial objectives, Fernandes' experience across diverse agency environments is expected to support the agency's efforts to deepen client partnerships and identify new growth opportunities.

Yash Chandiramani[/caption] Commenting on the appointment, Yash Chandiramani, Founder of Admatazz, said, "As Admatazz enters its next phase of growth, we are focused on building a team that can take on larger challenges and create greater value for our clients. Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains.

His experience and perspective will be valuable as we strengthen our existing partnerships, build new relationships and continue to grow the business. We are excited to have him join our leadership team.""Good advertising starts with understanding a brand's business challenge and developing a strategic and creative response that delivers outcomes that matter. What drew me to Admatazz is the opportunity to work with a team that brings these capabilities together, backed by a strong body of work. I look forward to building meaningful partnerships with clients, understanding their business challenges and identifying opportunities where we can create real value. I'm delighted to join Yash, Samyaak and the rest of the team at this exciting stage of Admatazz's journey," said Darrell Fernandes, Executive Vice President, Growth & Client Partnerships, Admatazz. Fernandes' appointment marks another step in Admatazz's efforts to strengthen its leadership team and advance its integrated approach to marketing and advertising. By bringing together creativity, media, technology and strategy, the agency aims to deepen client relationships and pursue new business opportunities in an increasingly competitive advertising landscape.