Mumbai: Advertising Rocks Season 4 is set to return as part of Goafest 2026, bringing together musical talent from across the advertising, media, and marketing ecosystem.

Now in its fourth edition, the platform continues to celebrate creativity beyond the workplace by spotlighting hidden musical talent within the industry. Hosted at Goafest 2026, South Asia's premier festival for advertising, media, and marketing, the initiative has evolved into a vibrant intersection of creativity and entertainment. Open to solo and duet performers, shortlisted participants will progress through multiple rounds leading up to a live finale at the festival, with selected entrants also receiving complimentary access to the event. Each category will feature four finalists, with winners determined through a combination of jury evaluation and audience voting.

The Solo category offers a cash prize of ₹50,000 for the winner and ₹25,000 for the runner-up, while the Duet category carries prizes of ₹1,00,000 and ₹50,000 respectively. Subhash Kamath[/caption] Subhash Kamath, Former CEO of BBH and curator of Advertising Rocks, said, "This will be the 4th edition of Advertising Rocks and every year, it's become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I'm really looking forward to hearing some fabulous talent." Mohit Joshi[/caption] Mohit Joshi, Co-Chair of the Goafest 2026 Organising Committee and Chief Executive Officer of Havas Media Network India, said, "Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn't end at the workplace, it finds expression in many forms. Music has always been close to my heart, which makes this initiative something I connect with deeply.

At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent and celebrate the power of creative expression beyond advertising." Registrations for the competition are now open, with the submission deadline set for April 30, 2026. Participants can register to showcase their musical and performance skills as part of the festival's broader celebration of creativity. Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 at Taj Cidade De Goa Horizon. To submit Advertising Rocks entries, fill out the form here: Ad Rocks Registration 2026 For more details on Advertising Rocks, write to advertising.rocks.goafest@gmail.com