Dentsu India Expands Imtiyaz Vilatra's Role as Chief Commercial Officer

Mumbai: Dentsu India has expanded the leadership mandate of Imtiyaz Vilatra, appointing him as Chief Commercial Officer, dentsu India, alongside his existing role as Chief Executive Officer of Posterscope.

In his expanded capacity, Vilatra will focus on strengthening commercial performance, improving business effectiveness and driving sustainable, profitable growth across the network. In his new role, Vilatra will work closely with business leaders and Commercial Finance teams across dentsu India to strengthen the profitability of client relationships, identify opportunities to improve operational efficiency and address commercial challenges proactively. His mandate will also focus on deepening client partnerships, enhancing accountability for business performance and ensuring that client investments deliver measurable value. The expanded responsibility builds on Vilatra's more than 25 years of experience in the Out-of-Home (OOH) industry.

As CEO of Posterscope, he has played a key role in developing the business and strengthening its digital and intelligent OOH capabilities. His experience spans OOH strategy, innovation and the application of technology, data and audience insights to deliver measurable and effective solutions for clients.

Harsha Razdan[/caption] Harsha Razdan, Chief Executive Officer, South Asia, dentsu said, "Sustainable growth is as much about the quality and profitability of our revenue as it is about scale. Delivering on this requires more than strong execution; it calls for a deep understanding of the economics of our client engagements, the ability to anticipate challenges and the judgement to act on opportunities.

Imtiyaz brings extensive industry experience, commercial understanding and a strong track record at Posterscope. His expanded mandate will help embed this approach across dentsu India, enabling us to make better-informed commercial decisions while building a stronger, more sustainable business."Imtiyaz Vilatra, Chief Commercial Officer, dentsu India, and Chief Executive Officer, Posterscope India added, "Sustainable growth comes from understanding the economics behind every client engagement. At Posterscope, bringing this discipline to how we grow has been central to building a strong business. I look forward to bringing this experience to my expanded role and working with teams across dentsu India to identify opportunities, improve commercial effectiveness and strengthen profitability across our businesses."