Mumbai: Double Tap Films (DTF), the microdrama studio from Pratilipi, has partnered with ShareChat to produce THE MISFITS, a college-set coming-of-age series that brings together gaming, streaming and short-form storytelling.
ShareChat and Moj together have more than 60 million monthly active users for microdramas and record around 900 million episode plays a day. Across its wider ecosystem, ShareChat claims more than 325 million monetisable users across over 15 Indian languages. For DTF, the project represents a move into brand-led storytelling while retaining the studio's focus on mobile-first audiences. Rather than adapting an existing series for the platform, the production has been developed specifically around ShareChat and Moj's consumption patterns and the interests of India's gaming and creator communities.
The series also connects with the India launch of Gangstar Mirage City, an upcoming gaming title from Tencent's global gaming brand Level Infinite. The game and THE MISFITS are being brought together as part of a larger entertainment proposition, with gaming embedded directly into the show's narrative. "THE MISFITS" is loosely inspired by Juddho Juddho Khela (Game of War), a Bengali original by author Sulagna Mitra published on Pratilipi. The 16-chapter story, which centres on engineering students whose lives are transformed by a video game, has a 4.9/5 rating on the platform and has recorded more than 20,700 reads. DTF's writers' room has substantially reworked the original premise, shifting the setting and narrative towards contemporary college life, gaming and streaming culture.
The game itself is positioned as a storytelling device, with real gameplay footage incorporated into the episodes rather than being used simply as visual background. Sharlton Menezes, Vice President - IP & Key Partnerships, Pratilipi and Double Tap Films, said the project represents DTF's first move into branded storytelling and that ShareChat was selected because of its strong alignment with the young, mobile-first audience at the centre of India's gaming and streaming culture. "With THE MISFITS, we're taking Double Tap Films into branded storytelling for the first time, and ShareChat is the right exclusive partner for that first step. Their platform speaks directly to the same young, mobile-first audience that fuels India's gaming and streaming culture, so this partnership was built around that audience rather than bolted onto a show after the fact.
Ujjwal's own journey mirrors the show's core idea: that consistency and community can turn a quiet start into something massive. The story is inspired by a Pratilipi original, but we've rebuilt it from the ground up for ShareChat's audience, and for how young audiences actually watch and play today."
Neha Markanda[/caption] Neha Markanda, Chief Business Officer, ShareChat and Moj, said the partnership brings together gaming and storytelling while combining the reach of Techno Gamerz, the gaming universe of Gangstar Mirage City and ShareChat's digital ecosystem. "We're proud to partner with Pratilipi and Double Tap Films for this engaging micro-drama that brings together two of India's biggest passions, gaming and storytelling. THE MISFITS combines the scale of Techno Gamerz, the immersive world of Gangstar Mirage City, and the strength of the ShareChat ecosystem to create a first-of-its-kind gaming micro-drama.It's a glimpse of where we see entertainment heading, formats built collaboratively with creators and brands, designed to meet digital-first audiences on their own terms." The project also gives DTF a high-profile creator at the centre of its scripted format. Techno Gamerz has more than 52.5 million YouTube subscribers and became the first individual gaming YouTuber from Asia to cross the 50-million subscriber mark in February 2026. Built around rapid cuts, visually dynamic sequences and short-form pacing, THE MISFITS aims to retain the emotional arc of a coming-of-age drama while reflecting the viewing habits of mobile-first audiences. With gaming, creators and branded storytelling converging within the same format, the series signals an emerging direction for India's microdrama market.