HiveMinds wins integrated digital mandate for Dr. Reddy's select OTC and nutrition portfolio

Mumbai: HiveMinds, a part of the Madison Group, has secured the integrated digital marketing mandate for Dr. Reddy's Laboratories, a leading global pharmaceutical company.

The partnership is aimed at strengthening digital presence, accelerating e-commerce growth, and enhancing consumer engagement across channels for Dr. Reddy's select over-the-counter (OTC) and nutrition brands. Under the mandate, HiveMinds will deliver an integrated digital strategy that includes full-funnel e-commerce management across channels along with creative services designed to create impactful consumer experiences. The account will be handled by the HiveMinds Mumbai team, with a focus on optimising the consumer journey, improving performance metrics, and delivering data-driven, high-impact creative solutions to support business growth.

Deepti Bhaduria[/caption] Commenting on the partnership, Deepti Bhaduria, CEO of HiveMinds, said, "Health and wellness is a very interesting space for digital today, and Dr. Reddy's has already built strong consumer relevance across categories. We're excited to partner with them at this stage of their growth journey. With our strength in commerce, creative and experimentation, we believe we can help scale customer acquisition meaningfully and build a strong digital engine for the brand."