InsuranceDekho Unveils #BharatDekhoBadhRahaHai Anthem Celebrating Insurance Access Across Bharat

Gurugram: InsuranceDekho, India's largest AI-enabled insurance distribution platform in terms of point-of-sale person (POSP) driven insurance premium generated for Fiscal Year 2026, has unveiled #BharatDekhoBadhRahaHai, a brand anthem highlighting the company's focus on expanding insurance access, building trust and improving service across Bharat.

The anthem features Sourav Ganguly, Founder & CEO, Ankit Agrawal, employees and digital partners, and showcases how InsuranceDekho's network of 640,272 digital advisors across 1,531 locations is helping address the trust gap around insurance beyond India's metropolitan centres. The company said its digital partners serve as a local point of trust for customers in towns and deeper markets, enabling them to access a wider choice of insurance products. The initiative builds on InsuranceDekho's existing Khul Kar Khelo vision, which focuses on enabling its partners to grow with confidence and build sustainable livelihoods. The film draws from real partner experiences, including stories of an auto driver who built his dream home, a father who repaid a long-standing loan and families who were able to afford an AC or renovate their homes ahead of festivals.

A docu-style series featuring individual partner journeys will follow the anthem across digital and social media platforms.

Abhishek Bansal[/caption] Abhishek Bansal, CEO - Insurance Business, InsuranceDekho, said, "Bharat is changing every day, and our journey has been about staying present in that change: across cities, towns and villages. Bharat Dekho, Badh Raha Hai celebrates the people making that possible: the advisors and partners whose dreams are within reach because of what they've built with us. For us, InsuranceDekho's growth is meaningful only when it shows up in their lives first, and through them, in a more protected, more confident Bharat."

Joyeeta Ghosal[/caption] "Insurance in India has always had a trust problem before it had a distribution problem: people don't buy a policy from a company, they buy it from someone they trust. That's exactly what our 640,272 digital partners solve for, one relationship at a time, in towns where insurance penetration has been a challenge. This anthem is insurance access set to music - our mission, in the words of the people actually building that trust", added Joyeeta Ghosal, Head of Marketing, InsuranceDekho. The #BharatDekhoBadhRahaHai anthem will be rolled out across digital and social media platforms, followed by the partner-focused docu-style series highlighting individual stories from InsuranceDekho's network. https://www.youtube.com/watch?v=3n0GCwFW3V4