Mumbai: Jubliexx, a digital entertainment and social streaming platform, has introduced a new suite of AI-driven features aimed at enhancing user engagement and strengthening creator-audience interactions amid the rapid growth of the creator economy.

The latest update includes an AI-powered chat box, a virtual gifting system, enhanced creator monetisation tools, and multi-language support-signalling the platform's shift towards a more interactive and creator-first ecosystem. The AI chat box is designed to enable real-time, personalised conversations, allowing users to engage more seamlessly while consuming content. The feature reflects a broader industry trend towards conversational and AI-led interfaces that drive deeper engagement and retention. In addition, the platform has launched a virtual gifting system that allows users to send digital gifts to creators during live sessions and content interactions.

Supported by a structured gifting mechanism, the feature encourages active participation and introduces a gamified layer to the user experience, while fostering direct connections between creators and their audiences. Strengthening its focus on the creator economy, Jubliexx has also upgraded its monetisation framework, offering creators improved earning opportunities through engagement-driven models, including gifting and interactive sessions. The move aligns with a global push among platforms to deliver more sustainable and transparent revenue streams for creators. Further expanding its reach, the platform has introduced multi-language support to cater to diverse user segments and geographies.

This enhancement is expected to improve accessibility while enabling creators to connect with wider audiences across regions. Deepak Chhabra[/caption] Commenting on the development, Deepak Chhabra, Founder, Jubliexx, said, "We are seeing a clear shift in how users interact with content today. It is no longer just about consumption, but about participation and connection. With features like AI chat and virtual gifting, we aim to make interactions more seamless and rewarding, while also creating stronger monetisation opportunities for creators on the platform." The rollout underscores Jubliexx's strategic alignment with evolving digital consumption trends, as platforms increasingly focus on building immersive ecosystems where users act as active participants rather than passive viewers. By combining engagement, monetisation, and technology, the company aims to strengthen its position in the competitive creator economy landscape.