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 As the lockdown begins easing and the marcom industry begins gearing up for the commercial fight-back, the India Chapter of the International Advertising Association (IAA) has released a video starring industry leaders who have come together and used the magic of music to spread the message of a brighter future. Says Punit Goenka President IAA India Chapter, &quot;Unprecedented times like these certainly need a strong tinge of optimism. Music has always been the best medium to lift one&apos;s spirit during such times. The entire association is very grateful to the singers, musicians and the entire team which has created this melodious message.&quot;  The song has been sung by Subhash Kamath CEO and Managing Partner BBH India, Shalini Gupta- Vice President Brand &amp; Communications Inox Leisure Ltd., Prabhakar Mundkur, advertising veteran and Rajeev Raja of Brand Musiq.

<p style="margin-top: 0px;" ></p><p><span><img alt=" " rich-src="https://assets-news-bcdn.dailyhunt.in/cmd/resize/#DH_EMB_IMG_REP#__DHQ_/fetchdata16/images/6e/54/af/6e54af2e356805295f1b0effd7c6863ba6ebb726e8b42a35062f27e778350b47.webp" src="https://assets-news-bcdn.dailyhunt.in/cmd/resize/#DH_EMB_IMG_REP#__DHQ_/fetchdata16/images/6e/54/af/6e54af2e356805295f1b0effd7c6863ba6ebb726e8b42a35062f27e778350b47.webp" stopimageload="false" style="padding:0 0%; margin:4px 0px;" width="100%" ></img></span></p><p>Merlin D&apos;Souza has arranged the music and Hansa Events has created the video. The entire effort has been put together pro bono.</p><nh-chunk-delimit />

<script src="https://www.youtube.com/iframe_api" async></script><script>var YTevent;function autoPlayYtVideo(player) {if(typeof NHCommand != "undefined" && NHCommand.isAutoPlayAllowed && NHCommand.isAutoPlayAllowed()){player.playVideo();ytVideoAutoPlayed = true;}}var ytOnLoadFn=[];function onYouTubePlayerAPIReady(){ytOnLoadFn.forEach(function(name){window[name]();});}function onYTEmbedLoad(ytp){embedId.yt.push(ytp);ytp.addEventListener("onStateChange", function(event){if(event.data === YT.PlayerState.PLAYING)pauseVideos(ytp);});}</script><script>function pause(){pauseVideos()}</script><p><div id="mFenUoIgnrI"><div id="div_mFenUoIgnrI"></div><script>var p; function ytmFenUoIgnrI(){p = new YT.Player("div_mFenUoIgnrI", {height: document.getElementById("div_mFenUoIgnrI").offsetWidth * (9/16),width: document.getElementById("div_mFenUoIgnrI").offsetWidth,videoId: "mFenUoIgnrI",playerVars:{'autoplay':1,'loop':1,'mute':1}});onYTEmbedLoad(p)}ytOnLoadFn.push("ytmFenUoIgnrI");if(!window.ytVideoAutoPlayed)setTimeout(function () {autoPlayYtVideo(p);}, 2000);</script></div><script>if(NHCommand && NHCommand.getMainVideoId){document.getElementById(NHCommand.getMainVideoId()).style.display="none";}</script></p><nh-chunk-delimit />

<nh-chunk-delimit /><p>Mumbai: Riding the mythological wave during this lockdown, one of India&apos;s highest watched Hindi general entertainment channels, Dangal TV will...</p><p>The 7th edition of BARC and Nielsen&apos;s report titled How Media Habits are Changing as India Enters Week 6 of...</p>

Marcom Leaders sing for industry in IAA Film<br>#DH_SHARE_URL#<br><br>By Medianews4U.COM via Dailyhunt

Marcom Leaders sing for industry in IAA Film

https://www.medianews4u.com/marcom-leaders-sing-for-industry-in-iaa-film