Nutrica launches AI-led digital campaign for Peanut Butter, promoting smart nutrition for kids

Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has unveiled an AI-generated digital campaign for Nutrica Pro Fitness Peanut Butter, highlighting technology-driven storytelling to showcase how children perceive food and how parents make nutrition decisions.

The campaign focuses on everyday, relatable moments where preferences and awareness coexist. The video emphasizes that small choices during school years can shape long-term eating habits. Nutrica Pro Fitness Peanut Butter offers a simple, protein-rich option that integrates seamlessly into daily routines, showing that better nutrition doesn't need to feel forced or complicated. The narrative concludes with children choosing the peanut butter together, positioning it as a tasty choice for kids while reassuring mothers about nutrition.

"When it comes to children's nutrition, parents, especially mothers, always choose the products they trust. At Nutrica, we believe that meaningful lifestyle change often begins with small, consistent steps. Peanut butter may seem like a simple addition, but when it delivers the right balance of taste and nutrition, it can play a role in shaping healthier food habits early on. This campaign reflects our broader vision of making everyday nutrition more intuitive, accessible, and rooted in trust," said Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica. Available in Crunchy and Creamy variants, Nutrica Peanut Butter provides a healthy snacking option that supports daily fitness and growing nutrition needs, without compromising on taste. The product is stocked across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh. The AI-led digital film is now live across Nutrica's social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, reinforcing the message of thoughtful nutrition through relatable, tech-enabled storytelling.