Mumbai: Purple Sketch Digital has secured the digital and experiential mandate for The Vikas Group, marking a strategic partnership aimed at strengthening the group's brand presence and storytelling across platforms.

With a legacy spanning over five decades, The Vikas Group operates across sectors including specialty chemicals, polymers, and infrastructure. Through this collaboration, the company aims to make its brand narrative more accessible and relatable to wider audiences, while highlighting the impact of its work across industries and communities. As part of the mandate, Purple Sketch Digital will oversee the group's digital ecosystem, including social media storytelling, website experience, and experiential initiatives. The agency's approach will focus on translating the group's industrial expertise into clear, human-centric narratives that reflect not only its products and processes but also the purpose behind them.

Dr. Dinesh Bhardwaj[/caption] Commenting on the partnership, Dr. Dinesh Bhardwaj from The Vikas Group said, "We wanted a partner who could help share our story in a way that feels meaningful and relatable. Purple Sketch Digital brings the creativity and strategic insight needed to bring our vision to life across multiple touchpoints." Punika Chaturvedi[/caption] Punika Chaturvedi, CEO - Client Growth at Purple Sketch Digital, added, "The Vikas Group operates across diverse sectors, each with its own complexity and audience. Our role is to bring structure and consistency to the brand's journey across digital, social, website, and experiential touchpoints, ensuring the brand communicates with clarity, consistency, and intent." The partnership is expected to enhance The Vikas Group's brand visibility while showcasing the people, values, and vision driving its growth, as it looks to build a stronger connect in an evolving industrial landscape.