Mumbai: Swiss watchmaker Rado has unveiled its latest brand campaign, 'The Search', featuring global brand ambassador Hrithik Roshan.
The timepiece features a light silver mother-of-pearl dial and an open-heart design that offers a view of the movement within, creating a visual connection between the wearer and the watch. Titled 'The Search', the brand film positions the watch as more than a luxury timepiece, building its narrative around inspiration, affection and imagination. Roshan's memories lead him to sketch and develop a concept before exploring Rado's materials, shapes and finishes. The film also highlights Rado's expertise in plasma high-tech ceramic, a signature material that Roshan wears in the campaign and selects for the watch he envisions.
The material's distinctive metallic appearance, comfort and innovative character become integral to the creative process depicted in the film. The resulting Centrix Open Heart Diamonds reflects the sentiment behind its conception, combining a light silver mother-of-pearl dial with an open-heart mechanism. The campaign presents the timepiece as an expression of timeless grace, refinement and enduring design. In the closing sequence, Roshan unveils the watch as a personal gift beneath the night sky, with the Rado anchor appearing among the stars. The visual metaphor brings together the campaign's themes of inspiration, passion and destiny. Through 'The Search', Rado reinforces its positioning around emotional storytelling and craftsmanship, with the campaign emphasising the idea that meaningful creations begin with emotion and that luxury can give greater meaning to the moments and relationships that matter.