Mumbai: Kenstar has unveiled its latest water heater campaign, 'Heats Fast, Make It Last', featuring Bollywood actors Rajkummar Rao and Patralekha.
The brand is also emphasising installation assistance and after-sales support as part of its overall customer experience.
Sunil Jain,[/caption] Commenting on the campaign, Sunil Jain, CEO, Kenstar, said, "Today's consumers expect more than just efficient appliances. They seek products that combine convenience, reliability and lasting value with stylish designs that complement their homes and elevate their overall aesthetics. At Kenstar, we believe our responsibility goes beyond delivering innovative technology to ensuring a seamless experience through timely installation and dependable after-sales support.Our new campaign with Rajkummar Rao and Patralekha brings this promise alive in a warm and relatable way. With our extensive water heater range and warranties of up to 7 years, we aim to make every home warmer and every customer experience more reassuring." Kenstar's water heater portfolio includes storage water heaters, instant water heaters, gas water heaters and immersion rod water heaters, catering to different household requirements and usage patterns. The range incorporates features such as SwirlHeat Technology, a seven-level safety shield and high-density PUF insulation across applicable models. Select products also offer five-star Bureau of Energy Efficiency (BEE) ratings, compatibility with water pressure of up to eight bar and multiple safety mechanisms.
Alongside product performance, Kenstar is focusing on design to complement contemporary bathroom interiors. Its design features include Water-Film Transfer technology, imported PCM sheets, laser printing, matte finishes, chrome accents and concealed mounting. The brand's Aqualia Vogue range also offers multiple colour options to suit different bathroom aesthetics and consumer preferences. The company is placing emphasis on the ownership experience through installation assistance and after-sales service, aiming to simplify the process from purchase to everyday use. Kenstar also offers warranties of up to seven years on select water heater models, reinforcing its focus on product durability and long-term reliability. Through the new campaign, Kenstar aims to strengthen its presence in the water heating category by bringing together product technology, contemporary design and service support. The association with Rajkummar Rao and Patralekha serves as the campaign's central creative element, communicating the brand's proposition around fast heating and lasting comfort. https://www.youtube.com/watch?v=7Ql9O6EwAR4