Mumbai: Red Bull India has renewed its integrated media partnership with Wavemaker, a part of WPP Media, extending a relationship that spans over 15 years.

Wavemaker has been managing the brand's media mandate since 2009. Under the renewed mandate, Wavemaker will continue to handle end-to-end media strategy, planning, and buying across digital and traditional platforms. The partnership aims to strengthen Red Bull's focus on impactful storytelling while delivering measurable business outcomes through an integrated media approach. The collaboration brings together brand-building and performance-driven strategies, enabling Red Bull India to engage audiences across high-impact moments while ensuring consistency and scale across platforms.

Shekhar Banerjee[/caption] Commenting on the continued association, Shekhar Banerjee, President, Client Solutions, WPP Media South Asia, said, "Our continued partnership with Red Bull India reflects a strong enduring relationship built on shared ambition and consistent delivery over time. As the media landscape evolves, our focus remains on crafting integrated strategies that seamlessly connect powerful brand storytelling with measurable outcomes across platforms. By leveraging data, technology, and cultural insight, we aim to build deeper audience engagement and drive sustained growth for the brand." Red Bull's marketing strategy in India has long been anchored in youth culture, sports, and experiential ecosystems. Wavemaker will continue to align its media strategy with these brand moments, ensuring deeper integration between content, experiences, and media investments. Leveraging data, technology, and audience intelligence, the partnership will focus on improving campaign effectiveness, enhancing engagement, and driving sustained growth in an increasingly competitive media landscape. The mandate renewal further reinforces WPP Media's position as a long-term strategic partner to Red Bull India, supporting the brand's continued evolution through integrated and insight-led media solutions.