Positioned as a purpose-built platform for Connected TV, CTV SCALE seeks to create a more equitable and efficient marketplace for both publishers and brands. The platform is designed to help publishers protect and monetise premium CTV inventory more effectively, while enabling brands to access high-quality, transparent inventory without wastage. Announcing the launch, Somendu Singh said, "After nearly two decades in digital media, I am proud to announce the launch of my new venture CTV SCALE - The Connected TV First Advertising Platform. Our mission is simple yet powerful: for publishers, maximise revenues by protecting premium inventory from being undervalued in standard programmatic channels; and for brands, unlock access to transparent, high-quality CTV inventory and eliminate wasted spend in the dark ecosystem." Singh emphasised that CTV SCALE is not just another ad-tech product, but a larger push towards restoring trust and quality in Connected TV advertising. "This is more than a product - it's a movement toward media quality in CTV advertising. I am excited to lead this journey and invite you to connect, collaborate, and be part of the future of CTV," he added. With CTV consumption accelerating across markets, CTV SCALE aims to play a pivotal role in redefining how premium CTV inventory is valued, traded, and experienced-bringing greater accountability, transparency, and performance to the ecosystem.
