Sony VIZHA goes on-air with a new Tamil entertainment offering

Chennai: Sony Pictures Networks India (SPNI) has launched Sony VIZHA, a new Tamil entertainment offering built around the philosophy 'Ithu Namma Vibe'.

The channel is now available across leading Cable and DTH platforms, supported by a network of Local Cable Operators (LCOs), as the broadcaster expands its presence in the Tamil entertainment market. Sony VIZHA aims to connect with Tamil audiences through programming rooted in the region's cultural identity while reflecting changing tastes and aspirations. Its content offering spans fiction, reality, music, comedy, movies and globally acclaimed formats adapted for Tamil-speaking viewers. The launch marks SPNI's entry into a distinctive regional entertainment landscape, with Sony VIZHA seeking to establish itself as a destination that combines contemporary storytelling and marquee talent with Tamil language, traditions and values.

As part of its market entry, Sony VIZHA has secured advertiser partnerships with Gold Winner, TTK Prestige and ATM - Akshaya Thanga Maligai. The associations provide brands with an opportunity to connect with Tamil audiences through the new entertainment platform as it builds its presence in the market.

Rajaraman S[/caption] Commenting on the launch, Rajaraman S, Chief Content Officer - South Regional, Sony Pictures Networks India (SPNI), said, "The launch of Sony VIZHA marks an important step in our ambition to build a distinctive Tamil entertainment offering. The strong support from our distribution and advertising partners reflects their confidence in our proposition and the opportunity we see in this market. Our focus is on reaching Tamil audiences across the world with compelling entertainment rooted in Tamil culture and reflective of their evolving aspirations, while creating meaningful opportunities for brands to connect with these audiences."