Mumbai: tgthr., the integrated creative, media, and production agency, has announced key additions to its leadership team with two senior hires, marking its next phase of growth and expansion.

Shamima Pereira has joined as Business Head, while Sonia Kumar has been appointed AVP - Strategy & Brand Solutions Lead. These appointments align with tgthr.'s focus on scaling its integrated offering, bringing together creative, media, and production capabilities to deliver cohesive, outcome-driven solutions for brands. Shamima Pereira steps into the role of Business Head with over 14 years of experience across leading agencies such as FCB Ulka, Leo Burnett, Publicis, Scarecrow, and The Womb. She has managed a diverse portfolio of global and Indian brands including Amul, Indian Oil, Garnier Colour Naturals, NBA, Heineken, Cathay Pacific Airways, Reliance Jewels, Tourism Australia, Dinshaw's, Vicco, and Nilkamal.

In her new role, she will focus on strengthening client partnerships and scaling business operations across markets.

"Joining tgthr. marks an exciting new chapter in my journey," said Shamima. "The agency's unique model, where creative, media, and production collaborate seamlessly under one roof, allows us to deliver truly integrated, future-forward solutions.

tgthr. is at a pivotal stage of creating impactful work, and I look forward to being part of this journey." Sonia Kumar joins as Strategy Head, bringing extensive experience in brand strategy and integrated marketing communications. She has previously worked with agencies such as Leo Burnett, Dentsu Webchutney, and DDB Mudra, partnering with brands across sectors including QSR, technology, automobile, FMCG, beauty, baby care, wellness, film marketing, and textiles. Her portfolio includes brands such as McDonald's, ASUS, HONOR, Piaggio, Piramal, Swiggy, Nestlé, AlcoBev, Platinum, Hilton, and Starbucks.

At tgthr., Sonia will lead the strategy division, collaborating closely with creative and media teams to drive insight-led, integrated solutions for clients.

"I've always been deeply passionate about building meaningful brand stories, and strategy has been at the core of that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling. I've always been excited by that space" said Sonia. "I am excited joining tgthr. gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant." Aalap[/caption] Commenting on the appointments, Aalap, Co-founder and CCO of tgthr., said, "As we continue to challenge traditional agency models, bringing in fresh minds like Shamima and Sonia is crucial. Their combined expertise in business growth and strategic depth will be instrumental in delivering the cohesive, high-impact outcomes our clients expect from tgthr."