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Times Internet's M360 partners with Google to enable effective monetization for digital publishers

Times Internet's M360 partners with Google to enable effective monetization for digital publishers
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New Delhi: M360, Times Internet's turnkey publishing and monetization platform for publishers, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetize publisher inventory using the Google Ad Manager platform. Times and Google have a long standing partnership on Google Ad Manager.

Made in India, M360 is a complete hosting and monetization platform that has quickly scaled up and now serves 25 Million MAUs outside of the Times Internet group. Apart from Google Ad Manager, M360 also leverages Times Internet's homegrown premium ad-network, Colombia Audience Network, to provide leading advertisers and agencies to achieve performance for their marketing objectives at scale across a wide variety of ad formats and audience segments.

Puneet Gupt

Speaking on what this partnership means for M360 and Google, Puneet Gupt, COO - Times Internet said, " M360 aims to bring technological advancements in digital publishing to the smallest of the publishers allowing them to focus on bringing great content to their readers.

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