Mumbai: ZEE5 today announced the launch of five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India. Through this partnership, Samsung Smart TV owners can now access ZEE5's genre-led entertainment channels completely subscription-free, reinforcing the platform's commitment to expanding its Connected TV footprint and making premium, culturally relevant content more accessible to audiences across the country.

The five ZEE5 FAST channels now live on Samsung TV Plus are: Zee Comedy Nation, Zee Dil Se, ZEE Horror Nights, ZEE Cine Classic, and ZEE South Flix. Each channel has been thoughtfully curated to deliver a lean-back, always-on viewing experience across distinct genres. Zee Comedy Nation brings together popular comedy TV shows and movies; Zee Dil Se features compelling drama series; ZEE Horror Nights offers a mix of horror and supernatural titles; ZEE Cine Classic celebrates timeless films; and ZEE South Flix showcases high-energy South Indian films dubbed in Hindi. The content across these channels is curated from ZEE5's extensive library, offering audiences an always-on, scheduled viewing format designed for large-screen consumption.

This move aligns with evolving viewer behaviour, with 64% of ZEE5's premium content watch time now coming from Connected Devices, underscoring the growing preference for immersive, high-intent viewing on Smart TVs. Siju Prabhakaran[/caption] Speaking on the launch, Siju Prabhakaran, Chief Business Officer, ZEE5 said, "At ZEE5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment. By bringing our FAST channels to Samsung's Smart TV ecosystem, we are expanding reach while delivering authentic, relatable stories in a lean-back format that audiences increasingly prefer."Kunal Mehta[/caption] "Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India's most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription free," said Kunal Mehta, Head of Partnerships, Samsung TV Plus India. Samsung Smart TV owners can access these ZEE5 FAST channels directly through the Samsung TV Plus app, that comes pre-installed with no subscriptions or log is required. his launch marks another strategic milestone in ZEE5's Connected TV expansion, broadening distribution and enabling millions of Samsung TV Plus users across India to enjoy curated entertainment experiences at no cost.