Actually, the woman has a straw in the coconut but the man's straw is in the woman's lips. Netizens started sharing the image and pointed this out as a hilarious blunder.
People laughed over this and the whole situation went viral overnight. However, in fact this image was not an error but adopted from a meme.
In the meme an image similar to the caricature can be found. Since the meme was local, not everyone was aware about it and the whole situation funnily enough created a lot of buzz.
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Many also praised Blinkit as they understood this was a successful marketing strategy to draw attention. People, considering it as a mistake, started talking about it extensively online and Blinkit was brought into focus, helping the brand outreach all over India.
Just goes to show how memes can be a sensational marketing strategy!